While physical property viewings are a great way to show prospective tenants your vacant unit, there are other new, more modern and very effective ways of doing so.
One such way is creating virtual viewings through video tours.
If you have quality equipment and the know-how, a property tour serves as an effective way of property marketing.
In this post, we will give you our top tips on how to capture your property’s best features through a video tour.
1. Map Out the Ideal Route
Before you bring out the camera, you need to know the route for the video tour. As mentioned above, the video tour serves the same goal as a property showcase. It needs to offer a comprehensive view of the whole property, as well as the neighborhood. In addition, the video should give a smooth and flawless experience. This requires detailed planning.
Open all doors to the property and walk through the property. Imagine you have a prospective tenant beside you and you are showing them the unit.
Typically, you would start from the outside coming in. Isolate the features in each space or room that you would like to emphasize to the prospect. It will help to have a notebook with you to jot down these details.
Our experienced team recommends that you slightly pause every time you step into a new room. This is a subtle way to bring attention to the new room and to help the viewer to appreciate the room’s features.
2. Use Natural Lighting
Do not underestimate the importance of lighting. Good, quality lighting will have an impact on the clarity and sharpness of your video quality. Lighting can make a room look more spacious and airy than it really is.
It is recommended that you make use of natural light. The best time to shoot your video is either early in the morning or late at night. At this time, sunlight streams directly into your house or apartment. All that you have to do is open all the blinds and curtains.
By making use of natural light, you avoid the use of artificial lighting, and in particular light bulbs. Videos done using artificial light tend to have a yellow tinge.
3. Film in Landscape Format
For a quality video, the team at East Bay Property Management recommends that you film in landscape format. This will allow you to accurately capture the size, layout and details of the room.
Furthermore, landscape view is more compatible on a wider range of devices. If a prospective tenant is using a laptop, tablet or phone, it will be better to watch the video in landscape mode.
4. Film on a Horizontal Plane
The video tour should be able to capture all the details in a room. To be able to do this, take position in the corner of a room and slowly rotate your camera on a horizontal plane. This method has proven to be an effective way to capture the exact layout of any room.
If you’re struggling to maintain a steady motion as you scan the room, you may want to invest in a tripod stand. With this, you can guarantee a flawless final video.
5. Use Voice-Over
Recording your audio live as you conduct the walk-through inspection can be challenging.
That’s why it’s best to mute the video’s original audio, and record a voice-over later instead.
You can also add some music into the video in post-production as well. If you do, be sure to choose music that is inviting and calming. Do not choose anything with lyrics as that can be too distracting. Finally, make sure that you select free music so you don’t use copyrighted music in your video tour.
6. Keep it Short and Sweet
Studies have found that the attention span of most viewers is between 2 to 4 minutes. Therefore, your video tour should be this length to keep the viewers engaged and longing for more information on the property.
Every element that we have discussed above must take into consideration this particular tip. As much as you want to capture every element of the property, you must select the standout features or amenities that a tenant would be interested in.
There you have it! Your ultimate guide to creating a solid video tour of your rental property.
Does all of this seem overwhelming or challenging? If you feel uncomfortable filming your own video tour, you can rely on the leading property management company in East Bay for the advertisement and marketing of your rental property.
Serving Alameda County, Castro Valley, Dublin, Fremont, Livermore and Milpitas, East Bay Property Management is here for you. We have the capacity and expertise to handle all your property management needs.
With our help, you’ll no longer have to worry about property marketing. We take care of everything!
For more information, contact East Bay Property Management today.